New & Unique Safe Lust Logo in 2023
![New & Unique Safe Lust Logo in 2023](/content/images/size/w1200/2023/05/new-logo-teaser.webp)
If you've visited Safe Lust recently, you've probably noticed – Safe Lust has a fancy new logo!
![](https://safelust.com/content/images/2023/05/safelust-logo-3-2.png)
The previous logo was based on an emoji and didn't represent the SafeLust brand very well.
![](https://safelust.com/content/images/2023/05/sl-logo.png)
While the emoji did represent the excitement in using sex toys, it did not feel unique enough. Instead, we now have a very unique logo to represent Safe Lust.
Meaning of the new logo
The new logo is meant to be clean, minimalistic, while conveying a strong message of safe sex toys. This message is conveyed through the butt plug inside the green shield 😏.
The hunt for a new logo
Ever since starting Safe Lust I've been searching for a new logo that would be a great fit. It's been a long journey to finding a logo fit for Safe Lust 😅.
I've made prototypes, and hired designers, but unfortunately I wasn't happy with the result. They were too complicated, and the logo was not obvious enough to understand what it actually meant!
I decided to take a step back and make it simpler. Safe lust stands for safe sex toys, so a green shield along with a butt plug is all it takes 😉.
Old logo references
You can still find the old logo here and there in the previous reviews, this is normal. Although I prefer spending time reviewing more sex toys to guide you better, I will gradually update these to the new logo where possible 😊.
Feedback
Now it's your turn – do you have any feedback on the new logo? Let me know in the comments below!
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