> ## Content Index
> Fetch the complete content index at: https://safelust.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# New & Unique Safe Lust Logo in 2023
- URL: https://safelust.com/new-unique-safe-lust-logo-in-2023/
- Published: 2023-05-06T20:50:24.000Z
- Updated: 2023-08-26T11:37:22.000Z
- Author: Safe Lust
- Tags: SafeLust News, #emoji-fixed

If you've visited Safe Lust recently, you've probably noticed – Safe Lust has a fancy new logo!

![](https://safelust.com/content/images/2023/05/safelust-logo-3-2.png)

The new Safe Lust logo

The previous logo was based on an emoji and didn't represent the SafeLust brand very well. 

![](https://safelust.com/content/images/2023/05/sl-logo.png)

The previous Safe Lust logo

While the emoji did represent the excitement in using sex toys, it did not feel unique enough. Instead, we now have a very unique logo to represent Safe Lust.

## Meaning of the new logo

The new logo is meant to be clean, minimalistic, while conveying a strong message of safe sex toys. This message is conveyed through the butt plug inside the green shield 😏.

## The hunt for a new logo

Ever since starting Safe Lust I've been searching for a new logo that would be a great fit. It's been a long journey to finding a logo fit for Safe Lust 😅.

I've made prototypes, and hired designers, but unfortunately I wasn't happy with the result. They were too complicated, and the logo was not obvious enough to understand what it actually meant!

I decided to take a step back and make it simpler. Safe lust stands for safe sex toys, so a green shield along with a butt plug is all it takes 😉.

## Old logo references

You can still find the old logo here and there in the previous reviews, this is normal. Although I prefer spending time reviewing more sex toys to guide you better, I will gradually update these to the new logo where possible 😊.

## Feedback

Now it's your turn – do you have any feedback on the new logo? Let me know in the comments below!